TrueLogic

For many technology companies, marketing is just too hard.  The promise is a compelling brand that will have differentiation in the market.  Or a lead generation engine, bringing new customers to the business every week.  However, too often the reality is a time consuming and expensive process, that drags in vital customer facing people.  And, after all that, the result?  Inconsistent, often poor results.  Sound familiar?  Read on to see why technology companies should stick to what they're good at......