TrueLogic

Leads leads Leads!

 

It's what every technology organisation wants.  And not just the odd one here and there - the need is a consistent feed of leads, that allows the business to get expensive sales resource working on qualified opportunities, instead of spending hours and hours trying to start new conversations themselves. Unfortunately the reality is often a lot of work - planning events, writing copy, creating collateral, briefing agencies - with sometimes little reward.  And with that kind of experience, who's keen to spend more time and effort on it?

 

Creating a lead engine is definitely achievable - and just like when you're developing and selling a new offering, you need to get the basics in place and take it step by step.  Go for gold in a day and many frustrating days may lay ahead.  Learn how your company generates leads and build your engine over time, and your now realistic expecations can be reached. And before you know it, you'll have an engine that your mates will be madly jealous of.

 

TrueLogic specialise in helping technology organisations grow their marketing capability that fits their business.  We'll walk you through building the basics that provide the platform for your engine, and then how you create opportunity on an on-going basis.  And, with today's technologies, you can easily get greater clarity on what's working and what's not, and therefore the ROI of your own engine.  

 

So if you're interested in creating your very own lead engine, simply contact us.