TrueLogic

‘What are we achieving with the money we spend in marketing?’

 

It's a question we often hear.

 

Given the investments often involved in marketing, it's clearly imperative to understand how much return the organisation is seeing.  However, here at TrueLogic we often find technology companies struggle to answer the question.   Frequently, the MD or Sales Director can point to good examples, good people and good activities, but they don’t have a consistent view of what outcomes are being driven as a result of the money spent in marketing, and instead rely on a good team of professionals to drive the campaigns and do ‘the right thing’. 

 

Today it doesn't have to be that way.  TrueLogic help technology organisations build a marketing capability that not only has a clear business case, but where the programmes can be tracked.  And we do this not just to see how we're financially performing - we do it to see what clients are really interested in - what's really making them look up from their screens - so as to simply keep repeating the things that are getting traction.  And before you know it, we're quickly able to establish what helps us to generate opportunity, and therefore what our future investment options are.  You'll never look back. 

 

If you're keen to understand how you can build a marketing function that has true traceability and accountability then simply contact us.