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Strategy is a big word that exudes complexity.  In reality, for many technology companies their marketing strategy should be really simple.  Simple to understand in the context of the rest of the business, simple to work out where everyone in the business joins in, and simple to see the impact on sales, revenue and profit.  Yet it comes fraught with danger, as without one, the road to wasting money, resources and lots of all important time, lies directly ahead.

One of the top 3 mistakes made by many technology companies is to forget to remove the 'product blinkers.'  Would you ever begin a sales meeting with 'Hello Mr client, let me show you my products.'? In marketing, 100% of your brand and 80% of your messaging should be talking about client issues.  Get that piece right - empathise with your clients and bring a compelling POV on their issues - and they will listen.

Marketing brings significant opportunity.....and complexity.  Inbound marketing, marketing automation, digital nurturing, thought leadership, brand loyalty, campaign planning......the list of where you could focus is endless.  And once you start, its difficult to stop.  Getting some good, simple advice can make the world of difference - and save lots of time and money.

For many technology companies, marketing is not their expertise.  And nor should it be.  You've built your business on strong technical and selling skills.  And with the time marketing can take, using expensive existing people, or trying to learn marketing, is not just costly but ultimately impacts the whole business.  And trying to find and manage agencies can just exacerbate the issue.  Wouldn't just working with one experienced campaign manager, who does everything, be easier?

How can we help?

TrueLogic exists to get marketing delivering for your business.  Below are just some of the services we offer.  To work out where the right starting point is for you, just get in touch.

Marketing strategy
Messaging
Marketing execution
Marketing consultancy
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